Registration Open for Indianapolis 500 Mile Challenge, presented by American Dairy Association Indiana Inc., benefitting the 500 Festival

June 2, 2022

Participants encouraged to race toward a healthy lifestyle this summer 

The 500 Festival today announces the return of the Indianapolis 500 Mile Challenge, presented by American Dairy Association, Indiana Inc., benefitting the 500 Festival. Now in its third year, this online fitness program encourages participants to complete a total of 500 miles of physical activity, the same mileage drivers complete during the Indianapolis 500 presented by Gainbridge. Participants also have the option to complete 250 miles of physical activity in the Gasoline Alley 250 Mile Challenge, presented by Winners Drink Milk, benefitting the 500 Festival. Registration for either challenge is now open at  


The challenges will kick off on June 13 with a completion date of October 31. Participants may conquer this mileage by running, walking, rolling, swimming, cycling, fitness classes, and so much more. Mileage can be logged online where participants can track their progress and see how they stack up.  

Participants can register for the Indianapolis 500 Mile Challenge and Gasoline Alley 250 Mileage Challenge starting June 2. Registration will close June 30.  


Registration for each challenge is $65 and all participants will receive:  

  • Challenge-specific participant shirt 
  • Challenge-specific finisher medal 
  • Challenge-specific hat 
  • One-of-a-kind challenge sticker 
  • Customizable PDF challenge bib  
  • Customizable PDF finisher certificate  
  • Virtual Badges 
  • Invitation to participant-only private Facebook group 
  • The first 500 registered participants for the Indy 500 Mile Challenge will receive a one-of-a-kind First 500 shirt  


The 500 Festival is eager to continue the excitement and fanfare of the Indianapolis 500 with the return of the challenges,” said Bob Bryant, president and CEO of the 500 Festival. “The 500 Mile and 250 Mile Challenges have quickly become a fan favorite due to the virtual aspect and the Indianapolis 500-themed swag. We encourage participants to pursue an active lifestyle year-round and to celebrate the spirit of May beyond the Indy 500.” 


“Partnering up with the 500 Festival was a natural fit given our history with the OneAmerica 500 Festival Mini-Marathon,” said Jenni Browning, chief executive officer of the American Dairy Association Indiana, Inc. “Our Indiana dairy farm families are proud to provide delicious dairy products, especially chocolate milk for refueling, as part of a healthy lifestyle, and this series encourages those products to coincide with participant’s personal fitness goals.” 


To register or learn more about the Indianapolis 500 Mile Challenge and Gasoline Alley 250 Mile Challenge, visit or search #IndyVirtualChallenge on social media. 


About the 500 Festival 

Founded in 1957, the 500 Festival is a not-for-profit organization that produces more than 50 life-enriching events and programs while celebrating the spirit and legacy of the Indianapolis 500® and fostering a positive impact on the city of Indianapolis and state of Indiana. One of the largest festivals in the nation, each year more than half a million people attend an event or program produced by the 500 Festival. Since its founding, the 500 Festival has contributed more than $500 million in economic value to Indianapolis. To learn more about the 500 Festival, please visit or follow us on Facebook, Twitter, and Instagram.