OneAmerica 500 Festival Mini-Marathon will offer Runner Tracking for second year

OneAmerica 500 Festival Mini-Marathon will offer Runner Tracking for second year

Mon, 2012-04-30

INDIANAPOLIS (April 30, 2012) – Back for the second year, the OneAmerica 500 Festival Mini-Marathon will offer free runner tracking to allow family and fans to follow their friends, family or fellow runners while they are participating in the sold-out 13.1 mile event. The 2012 OneAmerica 500 Festival Mini-Marathon will take place this Saturday, May 5, 2012.  
 
By registering for the program and entering an athlete’s bib number or first or last name on the runner racking website, users of the feature can follow a runner’s progress as they cross the 5K split (3.1 miles), the Yard of Bricks™, Mile 11 and the Finish Line. Spectators can electronically track multiple runners along the race course by receiving real-time via email, text messages, Facebook status updates and/or tweets.
 
The tracking chip is located within the bib and as a runner passes the large rubber mats at each split, spectators will receive updates within seconds. This technology will allow followers the knowledge of where the runner is throughout the race and be in the position to greet them along the course or see them cross the finish line.
 
Registration for the OneAmerica 500 Festival Mini-Marathon runner tracking will only be available Monday, April 30 at 9 a.m. through Friday, May 4 at 9 p.m. (EDT) by signing up online. Please click here for more information including the Runner Tracking registration link.  
 
In 2011, the Runner Tracking service was a huge success. In the five days that registration was open, more than 32,500 devices were signed up. On race day, more than 97,000 messages were distributed.  
 
The OneAmerica 500 Festival Mini-Marathon is sponsored by OneAmerica, Finish Line, Franciscan St. Francis Health and Marsh.
 
The mission of the 500 Festival is to advocate and celebrate the spirit, heritage and legacy of the Indianapolis 500®. Through social, cultural and educational events and programs, the 500 Festival enhances the quality of life for all citizens of our communities.
 
The 500 Festival, a not-for-profit volunteer organization, was created in 1957 to organize civic events celebrating the greatest race in the world. Over the past 55 years, the 500 Festival has grown to become one of the largest festivals in the nation.

Last year, more than 500,000 Hoosiers and visitors participated in nearly 50 events and programs throughout the month of May. Whether they were athletes running the Mini-Marathon, fourth grade students participating in the Education Program, families enjoying the state’s largest festival for kids or spectators being dazzled by one of the nation’s premier parades, they were there, celebrating the legacy.
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