500 Festival wins 25 awards from the International Festival & Events Association

500 Festival wins 25 awards from the International Festival & Events Association

Mon, 2011-10-10 12:55

Awards include IFEA World Festival & Event City and sweep of the ‘Best Event’ Category

INDIANAPOLIS (October 10, 2011) – The 500 Festival announced today it earned 25 industry honors from the International Festival and Events Association (IFEA). Among the accolades, the 500 Festival helped secure for the City of Indianapolis the coveted IFEA World Festival & Event City Award presented by VISA. In addition, the 500 Festival swept the Best Event category, winning the Gold, Silver and Bronze Pinnacle awards for the OneAmerica 500 Festival Mini-Marathon, IPL 500 Festival Parade and American Family Insurance 500 Festival Community Day, respectively. This marks the third consecutive year that a 500 Festival event has been recognized in the Best Event category (2010 Gold – IPL 500 Festival Parade; 2009 Bronze – OneAmerica 500 Festival Mini-Marathon). The awards were distributed last week during the IFEA Pinnacle Awards Ceremony held at the IFEA’s 56th Annual Convention in Fort Worth, Texas.

The IFEA World Festival & Event City Award was designed and created as a way for the global festivals and events industry to openly encourage, support and recognize positive local environments for festivals and events worldwide. City entries were judged by an international panel of industry experts and divided into population categories and global regions. Africa, Asia, Australia/New Zealand, Europe, Latin America, the Middle East and North America were all represented in the only recognition program of its kind. City entries were considered based on submitted information in the following areas: community overview, community festivals and events, city/government support, and non-governmental community support.

“Festivals and events create tremendous community and economic capital for Indianapolis. The partnership with and support from the community is critical to that success and helps build ‘community capital’ for the future,” said Kirk Hendrix, President and CEO, 500 Festival. “This is a great achievement for our organization, the City of Indianapolis and the agencies, event promoters, volunteers, sponsors and supporters of our events and other events throughout our city that make Indianapolis a world-class event marketplace.”

“IFEA is pleased to recognize and fly the flag of those cities and markets who have worked, through concerted efforts, to provide an environment conducive to successful festivals and events,” said IFEA President Steven Wood Schmader, CFEE, during the presentations. “The quality of all the entries paints a bright picture for our industry and those cities recognized with this award are helping to build a strong foundation and example that we hope all cities, globally, will work to emulate.”

In addition, the 500 Festival received the following IFEA/Haas & Wilkerson Pinnacle Awards:

Gold Pinnacle Awards:

  • Best Volunteer Program
  • Best Event within An Existing Festival (OneAmerica 500 Festival Mini-Marathon)
  • Best Single Newspaper Display Ad
  • Best Ad Series
  • Best Event Invitation (Regions 500 Festival Snakepit Ball, presented by Cindy and Paul Skjodt)
  • Best Media Kit
  • Best Media Relations Campaign
  • Best Single New Sponsorship Program (University of Indianapolis)
  • Best Overall Sponsorship Program (OneAmerica 500 Festival Mini-Marathon)
  • Best New Product or Service (OneAmerica 500 Festival Mini-Marathon Runner Tracking)

Silver Pinnacle Awards:

  • Best Educational Program (500 Festival & Indianapolis 500® Education Program)
  • Best Event within An Existing Festival (IPL 500 Festival Parade)
  • Best Event within an Event to Benefit a Charity (500 Festival Media Pit Stop Challenge at American Family Insurance 500 Festival Community Day)
  • Best Children’s Programming (Chase 500 Festival Kids’ Day & Rookie Run)
  • Best Vendor/Supplier (Williams Randall Marketing)
  • Best Sponsor Solicitation Package (Indianapolis Power & Light Co.)
  • Best Event E-Newsletter (OneAmerica 500 Festival Mini-Marathon)
  • Best Newspaper Insert/Supplement
  • Best Promotion Publicizing an IFEA Award

Bronze Pinnacle Awards:

  • Best Event within an Existing Festival (American Family Insurance 500 Festival Community Day)
  • Best Sponsor Follow-Up Report (American Family Insurance 500 Festival Community Day)
  • Best Sponsorship Program for Individual Sponsor (Anthem Blue Cross and Blue Shield of Indiana)
  • Best Hat (OneAmerica 500 Festival Mini-Marathon)
  • Best New Merchandise (500 Festival mouse pad)

Winning Pinnacle entries came from organizations as diverse as The Kentucky Derby Festival, Louisville, Ky.; The Tournament of Roses, Pasadena, Calif.; Centennial Olympic Park, Atlanta, Ga. and Valero Alamo Bowl, San Antonio, Texas. International contenders included such diverse event organizations Geumsan Insam Festival, Geumson-gun, South Korea; Ludwig Van Beethoven Easter Festival, Krakow, Poland and Servus Heritage Festival, Edmonton, Canada.  Entries included posters, merchandise, websites, print and broadcast ads, volunteer programs, community outreach programs and many other categories.

Each year, the IFEA recognizes outstanding examples of quality and creativity in the promotional programs and materials produced by its 2,400 member festivals and events around the world. More than 1,500 entries were submitted this year from the world’s top festivals and events.

Headquartered in Boise, Idaho, The International Festivals and Events Association (IFEA) is a non-profit membership organization with members spanning 40 countries and five continents, and offers the most complete source of ideas, resources, information, education and networking for festival and event professionals worldwide. Visit www.ifea.com for additional details.

Editor’s note: Please click here to download the IFEA logo, or here to download the IFEA World Festival & Event City Award logo.


The mission of the 500 Festival is to advocate and celebrate the spirit, heritage and legacy of the Indianapolis 500®. Through social, cultural and educational events and programs, the 500 Festival enhances the quality of life for all citizens of our communities.

The 500 Festival, a not-for-profit volunteer organization, was created in 1957 to organize civic events celebrating the greatest race in the world. Over the past 55 years, the 500 Festival has grown to become one of the largest festivals in the nation.

Last year, more than 500,000 Hoosiers and visitors participated in nearly 50 events and programs throughout the month of May. Whether they were athletes running the Mini, fourth grade students participating in the Education Program, families enjoying the state’s largest festival for kids or spectators being dazzled by one of the nation’s premier parades, they were there, celebrating the legacy.


Do not show on home page: