500 Festival wins 22 awards from the International Festival & Events Association

500 Festival wins 22 awards from the International Festival & Events Association

Thu, 2012-09-27

INDIANAPOLIS (September 27, 2012) – The 500 Festival announced today it earned 22 industry honors from the International Festival and Events Association (IFEA). Earning top honors, the 500 Festival Volunteer Program, presented by Citizens Energy Group and 500 Festival and Indianapolis 500 Education Program, presented by Indiana University Health, took home Gold Pinnacles as best overall programs in their category. In addition, this marks the fourth consecutive year that a 500 Festival event has been recognized in the Best Event category (2012 Bronze: Kids’ Day; 2011 Gold: Mini-Marathon, Silver: Parade, Bronze: Community Day; 2010 Gold: Parade; 2009 Bronze: Mini-Marathon). The awards were distributed last week during the IFEA Pinnacle Awards Ceremony held at the IFEA’s 57th Annual Convention in Denver, Colo.

“This is a great achievement for our entire organization and all of our constituents, to be recognized by industry peers in so many different categories,” said Kirk Hendrix, President and CEO, 500 Festival. “Many people contributed to this success.  Our team of exceptionally hard-working staff, dedicated volunteers and loyal sponsors enable us to produce quality events and programs that improve the quality of life for our residents and their guests…and in many cases, have captured international interest and recognition for our city and state.”

The 500 Festival received the following IFEA/Haas & Wilkerson Pinnacle Awards:

Gold Pinnacle Awards:

  • Best Volunteer Program (500 Festival Volunteer Program, presented by Citizens Energy Group)
  • Best Educational Program (500 Festival & Indianapolis 500 Education Program, presented by Indiana University Health)
  • Best Overall Sponsorship Program (OneAmerica)
  • Best New Product or Service (OneAmerica 500 Festival Mini-Marathon and Finish Line 500 Festival 5K Virtual Race Bag)
  • Best Street Banner (500 Festival and Indianapolis Motor Speedway Downtown Pole Banners)
  • Best Promotion Publicizing an IFEA/Haas & Wilkerson Pinnacle Award Win
  • Best Miscellaneous Multimedia (500 Festival REV Your Engines Concert  on indystar.com)

Silver Pinnacle Awards:

  • Best Sponsor (Chevrolet)
  • Best New Promotion (Post Race Party Band Contest  – OneAmerica 500 Festival Mini-Marathon and Finish Line 500 Festival 5K)
  • Best Sponsor Solicitation Package (OneAmerica 500 Festival Mini-Marathon)
  • Best Press/Media Kit (500 Festival Media Guide)
  • Best Media Relations Campaign
  • Best Miscellaneous Clothing (Regions 500 Festival Snakepit Ball, presented by Cindy and Paul Skjodt- Doo Rag)
  • Best Single Newspaper Display Ad (The Indianapolis Star)

Bronze Pinnacle Awards:

  • Best Event Within an Existing Festival (Chase 500 Festival Kids’ Day / Rookie Run)
  • Best Children’s Programming (Chase 500 Festival Kids’ Day / Rookie Run)
  • Best Single New Sponsorship Program (St. Vincent’s Sports Performance)
  • Best Event/Program within an Event to Benefit a Charity (500 Festival Media Pit Stop Challenge)
  • Best Sponsor Follow-up Report (Indiana University Health)
  • Best Sponsorship Program for Individual Sponsor (Indiana University Health)
  • Best Vendor/Supplier (Expo Design)
  • Best Ad Series (IPL 500 Festival Parade)

Winning Pinnacle entries came from organizations as diverse as The Kentucky Derby Festival, Louisville, Ky.; The Tournament of Roses, Pasadena, Calif. and Cherry Creek Arts Festival, Denver, Colo. International contenders included such diverse event organizations Showtime Events, New Delhi, India; Rotterdam Festivals, Rotterdam, The Netherlands and Sentosa Development Corporation, Singapore.  Entries included posters, merchandise, websites, print and broadcast ads, volunteer programs, community outreach programs and many other categories.

“The IFEA/Haas & Wilkerson Pinnacle Awards Competition recognizes the outstanding accomplishments by festivals and events around the world,” said IFEA President & CEO, Steven Wood Schmader, CFEE. “Striving for the highest degree of excellence in festival and event promotions and operations in every budget level and every corner of the globe, this competition has not only raised the standards and quality of the festivals and events industry to new levels, but also shows how event producers can use innovation and creativity to achieve a higher level of success.”

Each year, the IFEA recognizes outstanding examples of quality and creativity in the promotional programs and materials produced by its 2,400 member festivals and events around the world. More than 1,500 entries were submitted this year from the world’s top festivals and events.

Headquartered in Boise, Idaho, The International Festivals and Events Association (IFEA) is a non-profit membership organization with members spanning 40 countries and five continents, and offers the most complete source of ideas, resources, information, education and networking for festival and event professionals worldwide. Visit www.ifea.com  for additional details.

The mission of the 500 Festival is to advocate and celebrate the spirit, heritage and legacy of the Indianapolis 500®. Through social, cultural and educational events and programs, the 500 Festival enhances the quality of life for all citizens of our communities.

The 500 Festival, a not-for-profit volunteer organization, was created in 1957 to organize civic events celebrating the greatest race in the world. Over the past 56 years, the 500 Festival has grown to become one of the largest festivals in the nation.

Last year, more than 500,000 Hoosiers and visitors participated in nearly 50 events and programs throughout the month of May. Whether they were athletes running the Mini-Marathon, fourth grade students participating in the Education Program, families enjoying the state’s largest festival for kids or spectators being dazzled by one of the nation’s premier parades, they were there, celebrating the legacy.



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