Sunday, May 14, 2023 | Downtown Indianapolis | #500KidsDay

Salesforce & JPMorgan Chase 500 Festival Kids’ Day


Enjoy Indiana’s Largest Free Outdoor Festival For Kids

Every May, the 500 Festival hosts the state’s largest free outdoor festival for kids, the Salesforce & JPMorgan Chase 500 Festival Kids’ Day! It’s an Indy 500 celebration that’s sized for kids. With interactive, educational displays in a carnival-like atmosphere, Kids’ Day gives children the opportunity to stretch their minds and their muscles. The 2023 Kids’ Day will take place on May 14 on Monument Circle from noon to 4 p.m. You don’t want to miss this fun family opportunity!

At Kids’ Day you can: participate in drumming workshops, learn Bollywood-style dancing, paint and take home your very own masterpiece, race mini cars, make sashes with the 500 Festival Princesses, and so much more! Kids can conquer the 500 Festival Fitness Zone & Obstacle Course, presented by St. Vincent Sports Performance. There will also be entertainment at the Kids’ Day Stage, with performances for all interests.


a free day of play!

Ready to get moving? Make sure you register your mini runner for the Salesforce & JPMorgan Chase 500 Festival Rookie Run, which takes place during Kids’ Day. This non-competitive race allows children ages 3 – 10 the fun opportunity to get active. Run distances are based on children’s age. All participants will receive a goodie bag, a participant bib, and a finisher’s medal. The Rookie Run is a great way to introduce kids to the basics of running and enjoy the excitement of a race – including the start and finish line production, a massive cheering section, a trip through runner’s service, and the occasional celebrity sighting! Learn more.


Volunteer at kids’ day & rookie run!

Do you want to be a part of the Salesforce & JPMorgan 500 Festival Kids’ Day and Rookie Run? Join us as a volunteer as part of the 500 Festival Volunteer Program, presented by Citizens Energy Group.

Volunteer at Kids’ Day!


Travel Notice

The Indiana Department of Transportation (INDOT) is currently reconstructing the I-65/I-70 North Split interchange in downtown Indianapolis. As a result, construction activity may impact some routes to the Salesforce & JPMorgan Chase 500 Festival Rookie Run. For up-to-date project information, including detour maps and local street closure updates, visit or text “NORTHSPLIT” to 468311.

As you travel to Rookie Run, please slow down, exercise caution, and drive distraction-free through all work zones.