Young Runners to Discover the Fun of Fitness at the Salesforce & JPMorgan Chase 500 Festival Kids’ Day & Rookie Run   

April 20, 2023

The 500 Festival invites kids to experience the excitement of a running event at the 2023 Salesforce & JPMorgan Chase 500 Festival Kids’ Day & Rookie Run on Sunday, May 14, from noon to 4:00 p.m. in downtown Indianapolis.  


Kids ages 3-10 are invited to participate in the Salesforce & JPMorgan Chase 500 Festival Rookie Run, a non-competitive fun run, which takes place during the festivities of the Salesforce & JPMorgan Chase 500 Festival Kids’ Day held at Monument Circle. The Rookie Run introduces kids to the basics of running and the exciting atmosphere of a race – including the production of a start/finish line, a huge cheering section, the reward of earning an iconic finisher medal, and the occasional celebrity sighting!  


Registration is available online now through May 10 at Online registration is $10 and includes a commemorative shirt and finisher medal. Participants can also register at the event for $6 and may purchase a participant t-shirt for an additional $6 at the DICK's Sporting Goods Rookie Run Registration Zone while supplies last.  


Race distances are set based upon a child’s age. All participants will receive a goodie bag, a participant bib, and a finisher’s medal – just like Mini-Marathon participants! 


2023 Rookie Run Schedule 

Age 3: 2-block course – 12:30 pm* 

Age 4: 2-block course – 1:00 pm* 

Ages 5-6: 1/5-mile course – 1:30 pm* 

Ages 7-8: 1/3-mile course – 2:00 pm* 

Ages 9-10: 1/3-mile course – 2:30 pm* 

*Times are approximate and subject to change. 


The Rookie Run is part of the Salesforce & JPMorgan Chase 500 Festival Kids' Day, Indiana's largest outdoor festival for kids. Kids' Day is an Indy 500 celebration that’s sized for kids with interactive, educational displays in a carnival-like atmosphere, giving children a day full of fun, learning, and activity for every interest and ability!  


Thank you to our partners for their support of Kids’ Day & Rookie Run: Salesforce, JPMorgan Chase, Delta Dental, Delta Dental Foundation, DICK’s Sporting Goods, Ascension St. Vincent, the Indianapolis Colts, NCAA, Pacers Sports & Entertainment, WTHR, and Central Indiana Chevy Dealers.  


For more information on the Rookie Run and to register, please visit or search #500RookieRun on social media. For more information on Kids’ Day, please visit