Registration Still Open for the 2024 Salesforce & JPMorgan Chase 500 Festival Rookie Run

Registration Still Open for the 2024 Salesforce & JPMorgan Chase 500 Festival Rookie Run

Kids Invited to Experience the Fun of Fitness 

INDIANAPOLIS (February 22, 2024)Registration is still open for the 2024 Salesforce & JPMorgan Chase 500 Festival Rookie Run, which will take place on Saturday, May 11, from 11:30 am-1:30 pm in downtown Indianapolis. Don’t miss out on this exciting day! 

The Rookie Run is an exciting event designed to introduce kids ages 3-10 to the joy of running in a non-competitive and festive atmosphere. This family-friendly event offers a unique opportunity for children to experience the excitement of a start and finish line, surrounded by cheering spectators. This is oftentimes the first time these children have participated in an organized running event. At the finish line, participants will be rewarded with cheering fans, snacks and water, and the coveted Rookie Run finisher medal.  

The event is just one of the many health and fitness initiatives the 500 Festival organizes across Indiana. It’s a celebration of health, community, and the thrill of physical activity, fostering a positive and active lifestyle from a young age.  

Registration is available online at for $10 until May 8, and includes a commemorative shirt, goodie bag, bib, and finisher medal. On-site registration will be available the morning of the event for $5, which includes the medal, bib, and goodie bag only. Shirts may be purchased for an additional $5, while supplies last.  

“The Salesforce & JPMorgan Chase 500 Festival Rookie Run is an event that celebrates health, community, and the fun of physical activity,” said Bob Bryant, president and CEO of the 500 Festival. “Children participating in this event experience the excitement (and sometimes the nerves) that go along with a running/walking event. One of the best visuals is seeing the smiles come across all the children’s faces as they cross that finish line. 

The Rookie Run takes place in the heart of downtown Indianapolis, just one block north of Monument Circle at the intersection of Ohio and Meridian streets, and during the larger Salesforce & JPMorgan Chase 500 Festival Kids’ Day event. Race distances are set based upon a child’s age.  

2024 Rookie Run Schedule 

  • Age 3: 2-block course – 11:30 am* 
  • Age 4: 2-block course – 12:00 pm* 
  • Ages 5-6: 1/5-mile course – 12:30 pm* 
  • Ages 7-8: 1/3-mile course – 1:00 pm* 
  • Ages 9-10: 1/3-mile course – 1:30 pm* 

*Times are approximate and subject to change. 

The Rookie Run is supported by our corporate partners: Salesforce, JPMorgan Chase, Delta Dental, Delta Dental Foundation, Ascension St. Vincent, and WTHR. 

For more information on the Rookie Run and to register, please visit or search #500RookieRun on social media. 

About the 500 Festival | Founded in 1957, the 500 Festival is a not-for-profit organization that produces more than 50 life-enriching events and programs while celebrating the spirit and legacy of the Indianapolis 500® and fostering a positive impact on the city of Indianapolis and state of Indiana. One of the largest festivals in the nation, each year more than half a million people attend an event or program produced by the 500 Festival. Since its founding, the 500 Festival has contributed more than $500 million in economic value to Indianapolis. To learn more about the 500 Festival, please visit or follow us on Facebook, Twitter, and Instagram.