Registration Open for the 2023 Salesforce & JPMorgan Chase 500 Festival Rookie Run 

Registration Open for the 2023 Salesforce & JPMorgan Chase 500 Festival Rookie Run 

Kids Invited to Experience the Fun of Fitness 

Registration is now open for the 2023 Salesforce & JPMorgan Chase 500 Festival Rookie Run, which will take place on Sunday, May 14, from 12:30-2:30 pm in downtown Indianapolis. 

Children ages 3-10 are invited to get active and participate in a non-competitive fun run. The Rookie Run introduces kids to the basics of running and an event where they can experience the thrill of a start line, a massive cheering section, water and snacks as they cross the finish line, and the reward of earning an iconic finisher medal.  

Registration is available online at for $10 until May 10, and includes a commemorative shirt, goodie bag, bib, and finisher medal. On-site registration will be available the morning of the event for $5, which includes the medal, bib and goodie bag only. Shirts can be purchased for an additional $5 while supplies last.  

“The Rookie Run is one of our most impactful and exciting youth events,” said 500 Festival President and CEO Bob Bryant. “We enjoy providing an experience to kids and families where they can be active in the community, experience a fitness activity, achieve goals, and build confidence.”  

The Rookie Run takes place in the heart of downtown Indianapolis, just one block north of Monument Circle at Ohio and Meridian streets, and during the Salesforce & JPMorgan Chase Kids’ Day. Race distances are set based upon a child’s age.  

2023 Rookie Run Schedule
Age 3: 2-block course – 12:30 pm*
Age 4: 2-block course – 1:00 pm*
Ages 5-6: 1/5-mile course – 1:30 pm*
Ages 7-8: 1/3-mile course – 2:00 pm*
Ages 9-10: 1/3-mile course – 2:30 pm*
*Times are approximate and subject to change. 

The Rookie Run is supported by our corporate partners: Salesforce, JPMorgan Chase, Delta Dental, Delta Dental Foundation, Ascension St. Vincent, DICK’s Sporting Goods, and WTHR. 

For more information on the Rookie Run and to register, please visit or search #500RookieRun on social media. 


About the 500 Festival
Founded in 1957, the 500 Festival is a not-for-profit organization that produces more than 50 life-enriching events and programs while celebrating the spirit and legacy of the Indianapolis 500® and fostering a positive impact on the city of Indianapolis and state of Indiana. One of the largest festivals in the nation, each year more than half a million people attend an event or program produced by the 500 Festival. Since its founding, the 500 Festival has contributed more than $500 million in economic value to Indianapolis. To learn more about the 500 Festival, please visit or follow us on Facebook, Twitter, and Instagram.