Main Event signs agreement to become the exclusive event merchandiser of the OneAmerica 500 Festival Mini-Marathon and Finish Line 500 Festival 5K

Main Event signs agreement to become the exclusive event merchandiser of the OneAmerica 500 Festival Mini-Marathon and Finish Line 500 Festival 5K

Mon, 2012-05-14

INDIANAPOLIS (May 14, 2012) – Indianapolisbased Main Event Merchandise Group has signed a multi-year agreement to become the exclusive merchandiser for the OneAmerica 500 Festival Mini-Marathon and the Finish Line 500 Festival 5K. Main Event is one of the nation’s leading suppliers of corporate and licensed logo apparel, and promotional merchandise. The company will develop and expand the line of Mini-Marathon and 5K merchandise and manage the online retail store at www.500festivalstore.com.

“This agreement will best serve our Mini-Marathon and 5K participants with additional official event merchandise offerings and enable us to also further promote these events and the sponsors that support them,” said Kirk Hendrix, President and CEO, 500 Festival. 

Main Event will serve as the onsite official event retailer at the 500 Festival Mini-Marathon Expo, 500 Festival Post Race Party and the 500 Festival Training Series, presented by OrthoIndy. The company will also serve as the wholesaler of Mini-Marathon merchandise to retailers throughout Central Indiana.

“We are thrilled to be awarded this great opportunity,” said Brian Fahle, President and CEO of Main Event Merchandise Group. “This is a fantastic new partnership for us, and we are honored to become part of the 500 Festival family.  Main Event is committed to providing exceptional products and service to 500 Festival consumers and corporate partners.”

The Mini-Marathon, the nation’s largest half-marathon, and the Finish Line 500 Festival 5K are scheduled to take place on Saturday, May 4, 2013. Registration for the Mini-Marathon and 5K is available at www.500festival.com. The early registration fee of $60 is set to expire on November 30.  From December 1, 2012 through January 31, 2013, registration reverts back to the regular price of $75. Registration will close on January 31, 2012 or the date the maximum field of 35,000 participants is reached. The race has sold out the last 11 years. The early registration fee for the 2013 Finish Line 500 Festival 5K is $35 through November 30, 2012 or $40 from December 1, 2012 through March 31, 2013. Registration will close on the date the maximum field of 4,000 is reached.

The OneAmerica 500 Festival Mini-Marathon is sponsored by OneAmerica, Finish Line, Franciscan St. Francis Health and Marsh.

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