INDIANAPOLIS (April 23, 2026) – The 500 Festival will welcome two dynamic new leaders in motorsports and community impact to the 2026 Breakfast at the Brickyard, presented by CHA. The event will take place on Saturday, May 16, at 9 a.m. at the Indianapolis Motor Speedway.

Grounded in the theme of Racing Through History, this year’s featured conversation will highlight new leadership at two of Indiana’s iconic institutions — Dave Neff, president & CEO of the 500 Festival, and Michael Good, president of the Indianapolis Motor Speedway Museum. Together, they will discuss how their organizations preserve and interpret history while continuing to evolve for future generations. The conversation will explore how leadership can both honor legacy and help shape what comes next.

• Dave Neff – President & CEO, 500 Festival

Dave Neff is President & CEO of the 500 Festival and 500 Festival Foundation, where he leads one of Indiana’s largest civic organizations as it enters its 70th year producing 30+ community events that celebrate the spirit and legacy of the Indianapolis 500.

His career spans leadership roles across sports, tech, and nonprofit sectors, including Pacers Sports & Entertainment, Salesforce (ExactTarget), EDGE Mentoring, and the Boilermaker Alliance. He is deeply engaged in the Indianapolis community through multiple board and advisory roles and has been recognized with honors including IBJ Media’s Indiana 250 and Forty Under 40.

• Michael Good – President, Indianapolis Motor Speedway Museum

Michael Good is President of the Indianapolis Motor Speedway Museum, where he leads efforts to preserve motorsports history while strengthening the Museum’s reach, impact, and long-term strategy.

With more than 25 years of executive leadership experience, he has driven growth and transformation across organizations including Performance Racing Industry, Dynamat, FinishMaster, and Stericycle. Known for his collaborative approach, he is focused on building strong teams and delivering sustainable results.

For full bios and headshots, please click here.

“This is an exciting moment for both the 500 Festival and the IMS Museum,” said Dave Neff. “As we look ahead, there is an incredible opportunity to honor our history while creating new, meaningful experiences for fans, participants, and the community. I’m honored to be part of that journey and to share it on this stage.”

“It’s an honor to be part of the Breakfast at the Brickyard at such a special time for our city and our sport,” said Michael Good. “Joining Dave Neff on this panel reflects the alignment and shared vision between our organizations as we work together to amplify the impact, energy, and global significance of the Indianapolis 500.”

Breakfast at the Brickyard is a time-honored tradition for both the 500 Festival and the Indianapolis Motor Speedway. This annual celebration brings together Indiana’s mayors, race fans, business leaders, and the 500 Festival Princesses to enjoy a classic Hoosier breakfast and hear influential voices shaping the future of the sport and the community.

Tickets for the 2026 Breakfast at the Brickyard are sold out, . Thanks to our amazing community, this year’s event saw record demand, and we know many of you hoped to join us. Click HERE to join the interest list for 2027.

Support of the 500 Festival Breakfast at the Brickyard is provided by: CHA, APEX Benefits, Bose McKinney & Evans LLP, the Indianapolis Motor Speedway, Krieg DeVault, Markey’s, McDonald’s, IBJ, WISH-TV, and WIBC.