500 Festival Announces Theme for 2024 Event Season: Iconic Moments in Indy

500 Festival Announces Theme for 2024 Event Season: Iconic Moments in Indy

INDIANAPOLIS (February 2, 2024)- The 500 Festival today announces their theme for the 2024 500 Festival event season: Iconic Moments in Indy. This theme pays tribute to the legendary moments and unforgettable memories that define the city, most evident throughout the unparalleled Month of May. The theme Iconic Moments in Indy will be evident in the months leading up to May, woven into the fabric of 500 Festival events and programs, campaigns, and promotions. 


From Kickoff to May to records broken at the OneAmerica 500 Festival Mini-Marathon to the spectacular celebration at the AES 500 Festival Parade, to the ceremonial drinking of milk by the Indianapolis 500 winner, Indy is made of iconic moments.  

This year, the 500 Festival will not only celebrate these moments through their programs and events, but they’ll celebrate other iconic moments in Indy alongside the community such as the NBA All-Star Game, U.S. Olympic Team Trials in swimming, the Total Solar Eclipse, the Taylor Swift Eras Tour, and the 108th Running of the Indianapolis 500, presented by Gainbridge. History, celebration, and traditions happen here.    

“We are thrilled to unveil the official theme for this year’s 500 Festival event season,” said Bob Bryant, president and CEO of the 500 Festival. “Indianapolis is home to the largest, single-day sporting event in the world and countless other world-class events, creating iconic moments and unforgettable memories that are forever engrained into our city. We are proud to honor all that Indianapolis has accomplished and will continue to accomplish in the future as a vibrant city and community.”  

Help us celebrate the Iconic Moments in Indy! To view the 500 Festivals calendar of events, visit 500Festival.com/May. 


About the 500 Festival | Founded in 1957, the 500 Festival is a not-for-profit organization that produces more than 50 life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500 and foster a positive impact on the city of Indianapolis and state of Indiana. One of the largest festivals in the nation, each year more than half a million people attend an event or program produced by the 500 Festival. Since its founding, the 500 Festival has contributed more than $500 million in economic value to Indianapolis. To learn more about the 500 Festival, please visit 500festival.com, follow us on Twitter, Facebook or Instagram.