500 Festival Announces Theme for 2020 IPL 500 Festival Parade: “Start Your Engines!”

500 Festival Announces Theme for 2020 IPL 500 Festival Parade: “Start Your Engines!”

INDIANAPOLIS (February 4, 2020)  The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today announced the theme for the 2020 IPL 500 Festival ParadeStart Your Engines!


“The iconic phrase, ‘Start Your Engines,’ is not only recognized by race fans around the world, but signals the beginning of a new journey,” said Bob Bryant, president and CEO of the 500 Festival. “Race weekend has constantly been enhanced with roots based in tradition. This year’s IPL 500 Festival Parade is sure to pay tribute and thank the Hulman-George family for their contributions to the racing world, and celebrate the exciting road ahead with Roger Penske and Penske Corporation.”

2020 Parade Theme – Start Your Engines!: Change is happening in Indianapolis. 2020 not only marks the start of a new decade, but also a transition between old and new racing traditions as we thank the Hulman-George family and usher in the new era of the Indy 500 and the Indianapolis Motor Speedway with Roger Penske at the helm.

For more than 60 years, the IPL 500 Festival Parade has been a race weekend tradition for fans across the globe. Just like the Indianapolis 500 and the city itself, the IPL 500 Festival Parade has evolved and modified, led by innovation and limitless imagination.

We’re only at the start line of the untapped potential that lies ahead. So join along and celebrate the beginning of something big, leading with the most famous words during the month of May: “Start Your Engines!”


“The IPL 500 Festival Parade theme announcement is always a welcomed reminder that May is coming,” said Tanya Sovinski, IPL’s director of community relations and 500 Festival board member. “Through the years, IPL has been at the forefront of innovation in Indianapolis and is constantly working toward bettering the lives of our customers. We can’t wait to showcase how our traditions have evolved to power the future at this year’s the IPL 500 Festival Parade!”


Each year, more than half a million people participate in the 500 Festival’s programs and events which showcase the city on a world stage. The city is transformed into the meeting place for race fans, awe-inspiring athletes, parade fanatics, and civic leaders, attending 500 Festival events such as the OneAmerica 500 Festival Mini-Marathon, the IPL 500 Festival ParadeSalesforce & JP Morgan Chase 500 Festival Kids’ Day, and many more.


The 2020 IPL 500 Festival Parade will take place on Saturday, May 23, with Parade festivities starting at 11:45 a.m. ET. The 64th IPL 500 Festival Parade will be nationally televised on NBC Sports Network and broadcast to the Indianapolis market on WTHR, Channel 13. Tickets for the IPL 500 Festival Parade will be available March 4, 2020.


For more information about the IPL 500 Festival Parade, please visit www.500festival.com/parade or search #IPL500Parade on social media.



About the 500 Festival

Founded in 1957, the 500 Festival is a not-for-profit organization that produces life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500® and foster positive impact on the city of Indianapolis and state of Indiana. One of the largest festivals in the nation, each year more than half a million people attend an event or program produced by the 500 Festival. Since its founding, the 500 Festival has contributed more than $500 million in economic value to Indianapolis. To learn more about the 500 Festival, please visit www.500festival.com or follow us on FacebookTwitter, and Instagram.