500 Festival and Meijer Enter Into Multi-Event Partnership

500 Festival and Meijer Enter Into Multi-Event Partnership

Tue, 2014-02-25

INDIANAPOLIS (February 25, 2014) – The 500 Festival announced today that Meijer has agreed to a significant multi-year sponsorship with the organization. The agreement includes an integrated partnership including a financial commitment, as well as products and marketing support for multiple 500 Festival events and programs including the following:

  • OneAmerica 500 Festival Mini-Marathon, the nation’s largest half marathon
  • IPL 500 Festival Parade, the third largest parade in the country
  • Chase 500 Festival Kids’ Day, the state’s largest free outdoor festival for kids
  • American Family Insurance 500 Festival Community Day, where families and fans get an insider’s look at the Indianapolis Motor Speedway®
  • 500 Festival Volunteer Program, presented by Citizens Energy Group which supports more than 7,000 volunteers each year

“The 500 Festival could not put on more than 50 events and programs enriching the lives of more than 500,000 people annually without the sincere and gracious support of partners like Meijer,” said Bob Bryant, President and CEO of 500 Festival. “The core values of Meijer stores including competition, family, safety and health are very much aligned with the values of the 500 Festival and we look forward to working together to positively impact our community.”

“Meijer is pleased to be part of such a wonderful community event,” said Christina Fecher, spokeswoman for the Grand Rapids, Mich.-based retailer. “Meijer understands how important it is to support the communities where our customers and team members work and live.”

Registration for the 2014 OneAmerica 500 Festival Mini-Marathon is currently open. The race has sold out for the past 12 consecutive years. For more information or to make the commitment for 2014, visit www.IndyMini.com.

The 500 Festival, a not-for-profit volunteer organization, was created in 1957 to organize civic events celebrating the greatest race in the world. Over the past 57 years, the 500 Festival has grown to become one of the largest festivals in the nation. The mission of the 500 Festival is to produce life-enriching events and programs while celebrating the spirit and legacy of the Indianapolis 500® and fostering positive impact on the city of Indianapolis and state of Indiana.

Meijer is a Grand Rapids, Mich.-based retailer that operates 204 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com

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